How to Market Your Home in 2023
Planning to sell your home this 2023? We’ve come up with several tips to help you get that listing in tip-top shape.
Let’s get started.
You’ll need to cover the essentials, which include stunning images with sufficient lighting, a captivating description, and internet exposure.
You may also look at the shift in buyer preferences since the epidemic in home marketing today to make your listing stand out.
Homes are currently selling like crazy right now, but that is especially true for homes that have the amenities that everyone wants: think backyard pools and Zoom rooms, flex space, and lots of square footage.
If you’ve chosen a superb real estate agent, they will manage your marketing strategy because they are marketing experts. These are the marketing considerations you should think about if you’re selling a home on your own in order to attract a buyer.
Here are some things you have to consider:
1. Price it right.
You could have the best home with the best features, but without setting a competitive price, you might end up selling it low after it has stayed long in the marketplace.
To see how your home fares today, check out several home value estimators online or ask your realtor for a CMA (Competitive Market Analysis)
2. Stage your house right.
According to one survey, properties with high-quality pictures sell 32% more quickly than those without. The importance of imagery is so great that most agents have photographers on their list of top vendors.
Listing photographs must be of magazine quality, taken from the most flattering angles, and expertly set and lighted to deliver the greatest punch per pixel. Additionally crucial is timing.
- Create an attractive listing description
The text that displays with your home’s pictures is called the listing description. It typically lasts for around a paragraph and is used to communicate information about the property that cannot be learned from the other fields.
So there is no need to reiterate the home’s bed and bath count or construction year. This is your chance to share the tale of your house. Buyers are attracted by the photos, and your description adds to the excitement.
- Outdoor is always a good addition
Americans have embraced the outdoors as a place to unwind, congregate, and entertain in greater numbers than ever before the pandemic. Outdoor living spaces now rank among the top three objectives for homebuyers, just like the home office.
According to research, amenities like pools, outdoor buildings like decks and outdoor kitchens, and features like fire pits have all seen a surge in popularity and value. While mentioning these features in passing may have sufficed to advertise a house yesterday, in 2022 you’ll want to shout about these incredible upgrades.
- Green is clean!
Americans are searching for long-term methods to reduce their home costs as inflation is projected to reach an alarming 8% in 2022 and the price of essential utilities like gas and electricity rises. HomeLight’s study found that 47% of real estate brokers have observed homebuyers giving priority to energy-efficient features when looking for a property.
According to our survey, prospective buyers are more concerned with a home’s ENERGY STAR-certified windows than they are with the condition of the thermostat, appliances, and water heater. Additionally, buyers value energy efficiency improvements including enough insulation, LED or CFL lighting, and effective weather stripping.Those are some of the things you need to consider when planning to sell your home, but there’s more that you need to discuss with your realtor. Buying and selling a home takes a lot of grit and decision making, but we can make it happen!
Call me at 731.234.0049 and we’ll make your home selling/buying a step further into your future!
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